Biography
Dr. Gaetano Lo Presti, PhD
Economist, researcher, author and strategist specialising in Contemporary Marketing, artificial intelligence, data analysis and neuroscience.
About
Dr Gaetano Lo Presti (PhD Marketing, MBA, MSc Marketing, BSc Economics, BA (Hons) International Studies) is an economist, researcher, and consultant specialising in business, marketing, artificial intelligence and security. He is internationally recognised as a leading figure and the father of contemporary marketing, noted for advancing a scientific approach grounded in neuroscience, data analytics, and artificial intelligence to predict and shape human behaviour. Amazon UK Best Seller Author.
An expert in AI and emerging technologies, Dr Lo Presti has taught a wide range of academic courses and seminars worldwide. He is a highly sought-after and respected advisor to companies, multinational corporations, governments, and public institutions.
Education
- PhD Marketing
- MBA
- MSc Marketing
- BSc Economics
- BA (Hons) International Studies
Research
His research applies neuroscience, data analytics and artificial intelligence to predict and shape human behaviour, measuring what people actually do before a decision is spoken aloud.
Contemporary Marketing
Known as “The Father of Contemporary Marketing”, he created Contemporary Marketing: his own named scientific method, which replaces declarative research with direct measurement — six instrumented layers, thirty-three measured parameters and six composite indices.
The method and its free AI Contemporary Marketing tool are hosted at contemporarymarketing.app.
Books
- Contemporary Marketing: AI, Data Analysis, Neuroscience — AcademicBooks, 2026. Amazon UK Best Seller.
- Artificial Intelligence in Contemporary Marketing — AcademicBooks, 2026. Published 22 October 2026 — available worldwide.
Professional Work
Through Lo Presti — Business & Marketing Strategies, he advises companies, multinational corporations, governments and public institutions on business, marketing, artificial intelligence and security strategy.
Media & Interviews
For interviews, lectures and press enquiries, write to info@loprestineural.com.