Gaetano Lo Presti.

Research and publications

Books

The published work where the contemporary marketing thesis and the security research are set out in full.

Cover of Contemporary Marketing by Gaetano Lo Presti

Contemporary Marketing

The founding text of contemporary marketing. It argues that the discipline should stop describing the consumer as sovereign and start being honest about what it does: strategically guiding the decisions of the end user — for a branded bag, a phone, a vaccine, a weapon or a political election alike.

  • Marketing
  • Consumer behaviour
  • Economics
  • Neuroscience
Cover of Reforming the SIA, Security Industry Authority, by Gaetano Lo Presti

Reforming the SIA

A study of the regulation of the private security industry and the case for reform: licensing, standards, accountability and the practical consequences for operators and for the public.

  • Security
  • Regulation
  • Public policy

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