Biography
Gaetano Lo Presti
Economist and luminary strategist. Neural marketing pioneer. Artificial intelligence expert. Research Director and Consultant at the Lo Presti consulting firm, and Director of the Lo Presti Institute.
Known to colleagues and students simply as Dr. G, Gaetano Lo Presti is the father of Contemporary Marketing — a scientific framework that replaces declarative research with direct measurement: six instrumented layers, thirty-three measured parameters and six composite indices that describe what the nervous system actually does before a purchase decision is spoken aloud.
His consulting practice, Lo Presti, delivers business, marketing and AI strategy for companies, government bodies and NGOs — spanning contemporary and traditional marketing, social media management, website development, advertising campaigns, cyber security and intelligence, and the public and third sectors.
In late 2025 he founded the Lo Presti Institute of Education, Research, Technology and Innovation in Scotland, a registered Scottish charity dedicated to education, research and innovation with local roots and a global outlook.
He is the author of Contemporary Marketing and of Reforming the SIA — Security Industry Authority.
Beyond the practice
Institute, platform and press
The Lo Presti Institute carries the research and teaching. contemporarymarketing.app hosts the framework and its free AI Contemporary Marketing tool. Lo Presti – Business & Marketing Strategies delivers the client work.