新书
Artificial Intelligence in Contemporary Marketing
全球发行:2026年10月22日
由 AcademicBooks 出版。Dr. Gaetano Lo Presti, PhD 撰写的这本新书探讨营销新时代的战略、技术与人类行为。
- 人工智能
- 数据分析
- 神经科学
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研究与出版物
全面阐述当代营销论点和安全研究的已出版著作。
新书
全球发行:2026年10月22日
由 AcademicBooks 出版。Dr. Gaetano Lo Presti, PhD 撰写的这本新书探讨营销新时代的战略、技术与人类行为。
当代营销的奠基之作。本书主张,该学科应停止将消费者描述为至高无上的,并开始诚实地面对其本质:从战略上引导终端用户的决策——无论是对于一个品牌包、一部手机、一支疫苗、一件武器,还是一场政治选举。
一项关于私营安保行业监管及改革方案的研究:探讨许可、标准、问责制以及对从业者和公众的实际影响。
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