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GaetanoLo Presti.

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Recherche et publications

Livres

L’œuvre publiée où la thèse du Contemporary Marketing et la recherche sur la sécurité sont exposées dans leur intégralité.

Nouvelle publication

Artificial Intelligence in Contemporary Marketing

Sortie mondiale : 22 octobre 2026

Publié par AcademicBooks. Écrit par le Dr Gaetano Lo Presti, PhD, ce nouveau livre examine les stratégies, les technologies et le comportement humain pour une nouvelle ère du marketing.

• Intelligence artificielle
• Analyse de données
• Neurosciences

Contemporary Marketing

Le texte fondateur du Contemporary Marketing. Il soutient que la discipline devrait cesser de décrire le consommateur comme souverain et commencer à être honnête sur ce qu’elle fait : guider stratégiquement les décisions de l’utilisateur final — que ce soit pour un sac de marque, un téléphone, un vaccin, une arme ou une élection politique.

• Marketing
• Comportement du consommateur
• Économie
• Neurosciences

Réformer la SIA

Une étude sur la réglementation du secteur de la sécurité privée et les arguments en faveur d’une réforme : licences, normes, responsabilité et conséquences pratiques pour les opérateurs et pour le public.

• Sécurité
• Réglementation
• Politique publique

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