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GaetanoLo Presti.

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Исследования и публикации

Книги

Опубликованная работа, в которой полностью изложены тезисы Contemporary Marketing и исследования в области безопасности.

Новая книга

Artificial Intelligence in Contemporary Marketing

Мировой релиз: 22 октября 2026 года

Издано AcademicBooks. Новая книга Dr. Gaetano Lo Presti, PhD исследует стратегии, технологии и поведение человека в новую эпоху маркетинга.

• Искусственный интеллект
• Анализ данных
• Нейронаука

Contemporary Marketing

Основополагающий текст Contemporary Marketing. В нём утверждается, что дисциплина должна перестать описывать потребителя как суверена и начать честно говорить о том, чем она занимается: стратегическим управлением решениями конечного пользователя — будь то брендовая сумка, телефон, вакцина, оружие или политические выборы.

• Маркетинг
• Потребительское поведение
• Экономика
• Нейробиология

Реформирование SIA

Исследование регулирования частной охранной индустрии и аргументы в пользу реформы: лицензирование, стандарты, подотчётность и практические последствия для операторов и для общества.

• Безопасность
• Регулирование
• Государственная политика

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