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GaetanoLo Presti.

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Forschung und Veröffentlichungen

Bücher

Die veröffentlichte Arbeit, in der die These des Contemporary Marketing und die Sicherheitsforschung vollständig dargelegt werden.

Neue Veröffentlichung

Artificial Intelligence in Contemporary Marketing

Weltweite Veröffentlichung: 22. Oktober 2026

Veröffentlicht von AcademicBooks. Dieses neue Buch von Dr. Gaetano Lo Presti, PhD, untersucht Strategien, Technologien und menschliches Verhalten für eine neue Ära des Marketings.

• Künstliche Intelligenz
• Datenanalyse
• Neurowissenschaften

Contemporary Marketing

Der Gründungstext des Contemporary Marketing. Er argumentiert, dass die Disziplin aufhören sollte, den Verbraucher als souverän zu beschreiben, und anfangen sollte, ehrlich darüber zu sein, was sie tut: die strategische Lenkung der Entscheidungen des Endnutzers – sei es für eine Markentasche, ein Telefon, einen Impfstoff, eine Waffe oder eine politische Wahl.

• Marketing
• Konsumentenverhalten
• Ökonomie
• Neurowissenschaften

Die Reform der SIA

Eine Studie über die Regulierung der privaten Sicherheitsbranche und die Argumente für eine Reform: Lizenzierung, Standards, Rechenschaftspflicht und die praktischen Konsequenzen für Betreiber und die Öffentlichkeit.

• Sicherheit
• Regulierung
• Öffentliche Politik

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